JBS brought Alexa Rosatti, Global Head of Communications and Marketing at Couros, to the Board and strengthened the communications team.
Leather Naturally is the global leather industry’s advocacy organization that promotes the use of responsibly produced, certified leather, advocates for modern leather production and the promotion and dissemination of knowledge about leather in a more sustainable society.
Claudia Spahr, who left her position as the communications coordinator of Leather Naturally, handed over to Alexa Rosatti, the new communications coordinator.
With a background in press and journalism, the new Coordinator Rosatti has experience in press relations for communication agencies.
In her role as Global Communications and Marketing Coordinator at JBS Couros, a Brazil-based meat packing and tanning company, Rosatti is responsible for a variety of marketing activities, including event management for trade shows, communicating with the press, managing social media channels and website content, and producing media and offline marketing materials.
Debbie Burton, Chair of the Leather Naturally Management Board said: “We are thrilled that Alexa is joining the team and thank JBS Couros for supporting her in this role. Leather Naturally exists due to the passion of its volunteer board and as we welcome Alexa, we also say farewell, and a sincere thank you to outgoing Communications lead, Claudia Spahr and TFL for her time, her dedication and her inspiration over the past six years.”
As Magazine Leather publishing, we had an interview with Ms. Debbie Burton, President of Leather Naturally at APLF Hong Kong 2024 fair and you can access it from the link below: https://www.magazineleather.com/leather-naturally-debbie-burton-if-youre-in-it-for-two-years-youre-in-it-for-life/