Bringing more than 25+ years of experience to the leather and leather allied products (Accessories, Shoes & Apparels) design realm.

I am a Passionpreneur, the driving force behind my multidisciplinary Design Studio, serving as its Founder and Curator @StudioSRZ, Leading this dynamic creative studio, we offer bespoke solutions spanning branding, creative research, and development projects across various platforms. My portfolio encompasses a wide spectrum of clients, ranging from global giants such as Ralph Lauren, Chloe, Michael Kors, Mulberry, Tory Burch, Karl Lagerfeld, Tumi, Coach, and more, to emerging designer labels, start-ups, fashion houses, retail chains, and exporter houses.

My mission revolves around empowering the Leather Fashion & Lifestyle Industry with creativity, innovation, and unparalleled standards. My expertise encompasses conceptualization, product design, product development, collection development, space design, design studio creation, display set-ups, visual merchandising, user-experience design (UX), user-interface design (UI), teamwork, team leadership, mentorship, and creative training.

Over the past 18+ years, I have served as an Associate Professor and Visiting Faculty at NIFT, where I guide aspiring creative professionals. My passion is evident through publications, presentations, workshops, and training sessions where I enthusiastically share insights. Beyond NIFT, I actively engage as an Expert Lecturer and Jury member at esteemed institutions such as NID, FDDI, and CLRI. This extensive involvement broadens my reach, connecting me with diverse young learners and professionals, fostering creativity, and promoting excellence across the industry.