With its factory in Toscana, Italy and its showroom in Milan, 1972 DESA introduced its Spring/Summer Collection with a special event and strengthened its place in the fashion scene by collaborating with Ivana Omazic, a world-renowned fashion designer.
DESA, Türkiye’s leading leather goods brand DESA, a global brand, celebrated its 50th anniversary last year, and with more than half a century of experience, it has gained a strong foothold on the international stage of leather fashion.
As Magazine Leather Publishing, you can access our interview with Mr. Burak ÇELET, Member of the Board of Directors of DESA last year https://www.magazineleather.com/you-cannot-manage-leather-without-touching-the-leather-it-is-both-craft-and-engineering/ here.
With its 1972 DESA brand, the brand combines Italian elegance with a modern design approach, bringing elegance shaped by high quality materials to the global fashion arena.
1972 DESA presented its Spring/Summer 2025 Collection at a special event in Milan and announced that world-renowned designer Ivana Omazic has become the brand’s head designer. This special event, which was attended by the leading names of the Italian fashion world, further strengthened 1972 DESA’s position in the international fashion scene and received widespread coverage in the Italian press.
1972 DESA: The meeting point of refined luxury and Turkish craftsmanship
Appealing to consumers in the luxury segment with its high quality craftsmanship, original designs and unique details, 1972 DESA offers a sustainable and prestigious lifestyle for individuals who do not compromise on style in both daily life and special moments while combining the originality of Turkish craftsmanship with global trends. Born in Türkiye, 1972 DESA has gained a strong foothold in the Italian market. Iconic designs redefined with modern lines make 1972 DESA’s global rising star even brighter.
A new era with Ivana Omazic
Ivana Omazic, a respected figure in the fashion world, has joined the team as head designer to lead the creative vision of 1972 DESA. Having worked as a designer for prestigious brands such as Prada, Jil Sander and Céline in her previous career, Omazic brings a breath of fresh air to 1972 DESA with her unique design approach and innovative perspective. Under Omazic’s leadership, the Spring/Summer 2025 Collection once again demonstrated the brand’s design approach that offers a balance of elegance, functionality and aesthetics.
Special meeting in Milan
In this special event organized in Milan, the new collection of 1972 DESA and the new era that started under the leadership of Ivana Omazic were celebrated, and the event, which was attended by important names from the Italian fashion world, was a meeting that reinforced the prestige of the brand on the international fashion scene. Carlotta Marioni, Carlo Andreotti, Marta Oldrini, Serena Tibaldi, Nicoletta Ferrari, Tobias Bayer, Marco Caruccio, Tommaso Palamin, Marta Saladino, Dorana De Carolis, Silvia Cicchetti, Francesca Mapelli, Elisabetta Massari, Valentina Cassieri, Cristiana Schieppati, Giada Cardo, Daniela Fedi attended the event closely followed by the Italian press.
Increasing its influence on the global fashion scene day by day, 1972 DESA is not only a fashion brand but also a representative of modern style and sustainable aesthetics.
You can visit https://www.1972desa.com/ to view 1972 DESA’s collection.
